Today, during an invited lecture at the Harvard School of Public Health, Celebrity Diagnosis co-founders Drs. Mark Boguski and Michele Berman, defined a new concept in health communication at the interface of social media and pop culture. Dubbed The Goody-Gaga Effect, it refers to the phenomenon of sharply increased volume of search traffic, for specific diseases or medical conditions, that correlates with a celebrity association with that disease or condition.
The Goody-Gaga Effect is named after the late British Reality TV personality, Jade Goody, (photo inset) and Lady Gaga based on their widely-publicized associations with cervical cancer and the autoimmune disorder lupus, respectively.
The Goody-Gaga Effect: Health Behavior, Social Media & Popular Culture
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